About Us
Navi Gill has over 15 years of experience working in Measurement, Data Science and Analytics
Our company is a data analytics and measurement consultancy firm. Led by Navi Gill, who has extensive experience working in data science and analytics across various industries, the company helps businesses make data-driven decisions to improve their marketing and business performance.
The company specializes in marketing mix modeling and multi-touch attribution, two techniques used to analyze the effectiveness of marketing campaigns and understand their impact on sales. The company has worked with clients in diverse industries, including digital media/martech, financial services, consumer packaged goods (CPG), and OTC.
One of the Navi’s notable achievements is the successful transformation of Bayer Consumer Health’s Marketing Mix approach, which unified the system and improved the company’s ability to make turnkey marketing decisions ahead of year-end planning. She has also overseen ambitious efforts to redesign the Marketing Mix model and Multi-Touch Attribution engagements for Fortune 500 clients like The Home Depot, resulting in decreased reporting time by 50%.
She has also made contributions to the field of data science through Navi Gill’s work as an Adjunct Faculty at Columbia University’s Data Science Program. Her guidance has helped students build a deep understanding of data science and machine learning and their influence on business decisions in media.
Marketing Mix Modeling and
Multi-Touch Attribution
Expertise in marketing mix modeling and multi-touch attribution make us a valuable partner to businesses looking to improve their marketing performance. These techniques involve analyzing various data points to understand the impact of different marketing channels and campaigns on sales and customer behavior. By using these techniques, your company can help businesses optimize their marketing budgets, target their ideal customers, and achieve their marketing goals.
Diverse Industry Experience
Experience working with clients in diverse industries, including digital media/martech, financial services, consumer packaged goods (CPG), and OTC, has given us a broad perspective on the challenges and opportunities facing businesses today. This breadth of experience allows us to provide a unique and valuable perspective to each client engagement, tailored to the specific needs of each business.
Complex Initiative Guidance
Record of successfully guiding complex initiatives that require problem-solving skills, creativity, and cross-team collaboration is a testament to your ability to deliver results for your clients. By working closely with your clients, you can understand their unique challenges and develop customized solutions that meet their needs.
Our team
Navi has over 15 years of experience working in Measurement, Data Science and Analytics. Her work encompasses companies spanning the Digital Media/ Martech, Financial services, OTC, Consumer Packaged Goods (CPG) among others.
She has a demonstrated ability to guide initiatives requiring complex problem-solving skills, creativity and cross-team collaboration. A results-driven leader who believes in the power of data for driving optimal business results.She has worked and led MMM and MTA Practices for Fortune 100 clients and set them up for transformation.
I started Naavics because I don't think the current industry model serves the Data Science and Analytics needs for Media clients. Weeks of hiring, weeks of interviewing, only to be stuck in a place of unnecessary meetings and less than ideal Reporting and Analytics decks and dashboards.
Our Location
Our company is located in right outside New York, in Cresskill NJ.
If you are in the Tri state area, our team is available to meet in person, at short notice, or drop by our office.
