Marketing Mix Modeling

Naavics expertise is to help Brands shorten their MMM cycle.

We guide your team to eliminate hundreds of hours in processes that cause Data delays, Agency errors, so you can focus on Media optimizations and decision making, on time.


  • No more waiting for weeks of media data, that is often inaccurate.

  • No more spending months to coordinate multiple agencies and partners data.

  • No more working on sub-optimal models that cannot be used for optimization.

We are not just one of the marketing mix modeling vendors. We have built a framework that operationalizes your MMM solution from start to finish that sets up Brands for success.

What We Offer

Partnership Guidance

We have worked closely with most Marketing Mix and Attribution partners and understand their strengths and weaknesses. If you are considering a new partnership, or reconsidering an existing one, let’s chat.

MMM Onboarding

It takes about 6-9 months to fully onboard an MMM. Depending on the NDAs in place, and the complexity of the model and quality of historical data, this can be a marathon to begin.

MMM Project Management

We align your business needs with your Vendor and Agencies to ensure the process is setup for success. No more wasting hundreds of hours on QCing data and exchanging emails over incorrect data for months.

MMM Audit

Providing industry perspective on the model and helping you navigate the best statistical approach for your business. Where are the opportunities to increase variable.

Increased ROI

By optimizing your marketing mix and media planning, we help you achieve higher ROI for your marketing spend.



Contact Us

We’d love to hear from you! Whether you have a question about our products, need assistance, or just want to share your feedback, feel free to reach out. We’re here to help!

Reviews

Aaron Baker,

Head of Media Analytics at Bayer Pharmaceuticals

Navi and I worked together to collect media data for MMX measurement. She served as the project manager to oversee the timeless and accuracy of all data collection. In our brief time working together I found her to be very knowledgeable about all ROI based measurement models including MTA and custom attribution.

Faq’S


We have worked with a number of MMM and MTA partners in the space and can provide guidance on which of these partners are possible to speaking to? It also depends on the Data availability and the needs of the business stakeholders.  Also, an expectation of what lies ahead in the next few months is something we help clients navigate.

This is the most common challenge that brands face.  Data pipelines and reporting from Media agencies are not setup in time to faciliate MMM. Sometimes, the data requirements are not clear to all the parties leading to multiple Data round trip. We work with all the parties to operationalise it, so your team can actually get the work done that requires more focus.

Yes, Attribution and MMM serves similar goals, but the implementation and execution of these tools is very different.  MMM is a top down model using aggregate data, that is non-trackable.  Attribution partnerships are based on trackable data, and the setup and data requirements are completely different.

MMM models are complex in general.  Our technical expertise in these models can help provide a POV on whether these make sense, or there is room to improve and/or include other variables.

We specialialize in Marketing Mix Operations.  The models don’t take time, the data does. The alignment between the parties does. Most companies spend anywhere between 3-5 years to get this right.  Naavics does this for you in year 1, sometimes a few months to cut down your MMM cycle by months.

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