CPG Analytics

Once we have an understanding of what the organization wants to achieve, we create concise reports and build consistent comprehensive dashboards that are not only visually organized but also much quicker to build and refresh.

We help adopt versatile campaign management teams that meet the clients’ unique requirements and campaign objectives.
The data analytics landscape is constantly evolving, now more than ever. While this presents new opportunities for organizations to execute effective data-driven campaigns, it also comes with new challenges.

At Naavics, it is important for us to clearly recognize and define our clients’ specific needs and their ultimate goal.

Once we have an understanding of what the organization wants to achieve, we create concise reports and build consistent comprehensive dashboards that are not only visually organized but also provide valuable interactive information that communicates the desired metrics and objective of the organization with clarity.

We have, we provide valuable actionable insights to guide organizations into making informed, strategic, data-driven decisions.

For optimal reporting and dashboarding, we use platforms like Tableau Desktop to create interactive visualizations and generate dashboards that are ready for presentation. Microsoft Excel workbooks to organize data, create charts and tables.

Managing an effective data pipeline is essential to ensure consistent data quality which is absolutely crucial for reliable business insights.

Managing a data pipeline requires many steps - from copying data, to moving it from a local location into the cloud, to editing and reformatting it or joining it with other data sources.

Reviews

Brian Pressman

Executive Director Omnicom Media Group

Navi was a true asset to our team. In addition to being a superb project Manager and Consultant, her forward looking advice about Data Strategy and ETL are spot on. She is a true asset to any team she is a part of.

Michele Grossman

Founder & Principal of Market Research Alliance LLC

Navneet and her analytics team at Naavics was extremely instrumental in providing analytic support when we had a critical need on a CPG Pricing project. Her team understood the nuances of Nielsen data and got up to speed on our project quickly, even though the learning curve was steep. Will always be grateful to Navneet and her team!

Aaron Baker,

Head of Media Analytics at Bayer Pharmaceuticals

Navi and I worked together to collect media data for MMX measurement. She served as the project manager to oversee the timeless and accuracy of all data collection. In our brief time working together I found her to be very knowledgeable about all ROI based measurement models including MTA and custom attribution.
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consult@naavics.com