Helping brands break measurement silos in Media Measurement
Naavics, leading CPG analytics company, brings clarity to endless Media Measurement tools in the market and guides clients in making best optimization decisions.
Whether it’s understanding incrementality, A/B testing, leveraging MMM or managing Retail Media spend.
We simplify the noise and provide a framework for decision making.
What do we offer
Holistic Measurement Strategy
Understanding your KPIs is the first, critical step. Tying the Martech to the data assets and understanding the 360 view of these tools is a challenge. Whether the goal is to optimize, or test a new Audience, or align KPIs, we guide a Top down approach for measuring your media performance effectively and which tools fit those goals.
MMM Operations
Naavics is the only CPG analytics company that specializes in delivering MMM cycle FASTER.. We re-engineer the process to help you work better with your vendor, agencies and internal stakeholders to and align MMM cycle to your media planning cycle. So your annual and quarterly media plans have the MMM results, when your teams need them.
Partner Evaluation Scorecard
We have worked closely with most Marketing Mix and Attribution partners and understand their capabilities and product fit. If you are considering a new partnership, or would like to understand the cost of reconsidering an existing one, let’s chat.
Media Reporting and Visualization
Most Data Science teams struggle to find the best integration for combining different data sources like Meta, DV360, DCM for reporting regularly. Our team architects the best ELT/ETL frameworks that work for your stakeholders needs and design efficient dashboards that work in the long run.
Solutions OUr clients
