Author name: Naavics

7 Reasons to Hire Marketing Mix Modeling Vendors In the intricate landscape of Marketing Mix Modeling (MMM), success is intricately […]

In the dynamic consumer goods landscape, CPG retail analytics plays a pivotal role in deciphering market trends and consumer behavior.

In digital marketing, marketing mix modeling is becoming more and more significant. Marketers are finding it harder to gauge their

3 top ways companies are losing hiring great Data Science talent:1. Archaic rules around FT hiresWe all know of so

I’ve met a lot of talented candidates lately who are eager to learn and excited to get a new job.

Should you invest in a new MMM partnership?Or an Attribution vendor?Maybe, maybe not.Because at the end of the day, the